Roger Atkins
Sales Director
Modec

Working with blue chip brands Audi, Mercedes, and Virgin, Roger has spent over 20 years involved with both car and commercial vehicle sectors. As Audi Experience Manager he led the brand separation programme for 5 years at Audi UK, reorganised Service 24h at Mercedes Trucks, and helped set up the virgincars.com adventure!

Having worked in both sales and aftersales environments Roger has a detailed perspective on how buisness is delivered, and with his work in innovative and challenging environments, has a good understanding of how new ideas stand or fall.

Working with Modec for the past 18 months, Roger was initially Dealer Development Director. Following several key territory appointments, both in the UK and Europe, he was recently established as Sales Director for the business.